n8nHubSpot/PipedriveSlack

Lead Capture to CRM with Slack Alerts

Catch every website lead, push it into the CRM, and ping the sales team in Slack within seconds.

Difficulty: BeginnerTypical price: $150–$400

n8n nodes used

WebhookHubSpotSlackGmail

The problem it solves

Most small businesses lose leads because form submissions sit in an inbox. By the time someone replies, the lead is cold or has already bought from a competitor.

Tools you'll need

n8n (self-hosted) — the workflow engine
Webhook node — receives the form POST
HubSpot / Pipedrive node — creates or updates the contact
Slack node — posts to #leads in real time
Gmail / SMTP node — sends the auto-reply

Build steps in n8n

Check each step as you complete it — your progress is saved automatically in this browser.

0 of 7 steps complete0%

1Add a Webhook trigger node. Copy the test URL and point your site form (Tally, Typeform, native HTML) to POST there.
2Add a Set node to normalize fields (name, email, company, message, source).
3Add a HubSpot node → 'Create or Update Contact', map the fields, add a 'website-lead' tag.
4Add a Slack node → post to #leads with a formatted message: name, email, company, and a deep link to the new contact.
5Add a Gmail (or SMTP) node → send a templated auto-reply to the lead.
6Add an IF node before Slack to skip obvious spam (empty company + free email + message length < 10).
7Activate the workflow, switch the webhook to Production URL, and run 3 real submissions to verify.

Premade n8n workflow

Skip the setup — download this workflow and import it into your n8n instance.

Download workflow.json

Import in n8n: Workflows → Import from file. Then add your own credentials to each node.

What to charge

$150 for a single-form basic flow. $300–$400 if you include CRM cleanup, multiple forms, or routing by region/product.

How to pitch it

"Every lead that hits your site lands in your CRM and pings your team in Slack in under 60 seconds — fully automated, no missed opportunities."